Alex Hunter

Branding & Customer Experience Speaker

Alex Hunter is a globally-recognised customer experience and loyalty expert, consultant, and keynote speaker.

Alex helps some of the world’s biggest organisations bring “WOW” to their customer experience and branding. He’s helped 100 year old companies reinvigorate their purpose, global conglomerates tell their story better, and plucky David’s vanquish their Goliaths. Past clients include Volkswagen, Twitter, L’Oreal, Pepsi, GE, Adobe, Shell, Salesforce, Facebook, GSK, McDonald’s, and IKEA.

Previously, Alex served as the Global Head of Digital for the Virgin Group, overseeing the Virgin brand’s global digital strategy in its entirety, as well as Sir Richard Branson’s personal digital strategy.

Before joining the Virgin Group, Alex was part of the founding team of award-winning US airline Virgin America. His work at Virgin America was covered by Time magazine, CNN, and CNBC, and received several accolades including ad:tech and Webby Award honors.

He has been a mentor at the SeedCamp venture capital and angel funding events in London and South Africa, and served on the Board of Trustees for the UK non-profit Drinkaware for over 5 years.

SPEAKING TOPICS

Alex is one of the most sought after business speakers on the corporate circuit and appears all over the world at major industry events.

Alex is one of the most sought after business speakers on the corporate circuit. He has spoken at private events for organizations such as Twitter, McDonald’s Volkswagen, L’oreal, IKEA, Facebook, Cisco, Deloitte, Pepsi, Procter & Gamble, O2, Adobe, CapitalOne and the BBC. He has appeared all over the world at major industry events such as ad:tech, SuperReturn, Future of Web Apps (London, Dublin, Las Vegas & Miami), Thinking Digital, Marketing 2.0, CIO Connect, iStrategy, Tech4Africa, MARKA, SuperReturn, and Internet World.

He is a passionate, energetic and knowledgeable speaker who can engage any size audience size in any industry. The topics he speaks on include customer experience, branding, customer loyalty, reputation, marketing and how they all intersect with the digital world.

Keynote talks

The Art & Science of WOW –How great brands create customer experiences people talk about

Every brand says it puts customers first. Very few create experiences people remember, repeat and recommend. Drawing on launching Virgin America, leading digital for the Virgin Group and two decades working with brands from Coca-Cola to Porsche, Alex unpacks the art (emotion, story, surprise) and the science (design, data, consistency) behind experiences that turn customers into fans.

Audiences leave with:

• Why “good” service is now invisible, and what makes an experience memorable
• The small, repeatable moments that drive word of mouth
• A practical way to find and fix the moments that matter in their own customer journey

Why Should I Love You? Building customer loyalty that lasts in a connected world

Winning a customer has never cost more, and losing one has never been easier. Alex shows why loyalty is earned through relationships, not transactions or points schemes. He also explains why the organisations that win usually aren’t the ones reinventing themselves, but the ones doing what they already do better, with intention.

Audiences leave with:

• What really drives loyalty, and what merely buys repeat purchases
• How to turn customers into advocates who sell for you
• Simple ways to measure and protect loyalty when budgets are tight

Human at Scale – Using AI to create better customer experiences without losing the human touch

AI can serve customers faster and cheaper than ever. It can also make a brand feel colder than ever. Alex looks at where AI improves the customer experience, where it quietly erodes trust, and how to use it to free people up for the moments only humans can handle. Practical, hype-free and grounded in real examples.

Audiences leave with:

• Why to start with the customer problem, not the technology
• Where to automate, and where a person must stay in the loop
• How to keep a brand’s personality when AI is doing the talking

The Virgin America Story – Lessons from launching an airline people fell in love with

An insider’s account of building a brand with a fiercely loyal following from a standing start, and what any organisation can borrow from it. Works best as a fireside chat, after-dinner talk or Q&A-led session.