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Linda Moir


Customer Service Speaker & Expert

Linda Moir is an authoritative speaker on customer services having spent 30 years working with high profiles businesses and organisations to deliver outstanding customer service and engagement.

Linda spent five years working at Virgin Atlantic where she oversaw a period of significant business growth while also driving the Virgin Atlantic service promise of ‘Brilliant Basics, Magic Touches.’ With the support of Sir Richard Branson, she led 5,000 Cabin Crew that achieved the highest recorded customer satisfaction scores.

In 2012 she led the front of house Event Services team at the London Olympic and Paralympic Games, where 15,000 volunteer Gamesmakers hosted 9 million spectators.

At the London Games, Linda helped to develop the “blended team approach,” combining professionally paid stewards with the volunteer Gamesmakers. The London 2012 team shattered the belief that British people don’t do customer service. The London Gamesmakers became one of the most iconic and memorable symbols of the games.

Before joining Virgin she was HR Director for National Air Traffic Services during the period of transition from public to private ownership. Linda started her career at British Airways and was involved in the organisation’s transformation to a customer-led business.


Linda Moir has spoken at a wide range of events from small groups to large.

He speaking topics include –

• London Games of 2012 – motivated 15,000 volunteers to provide genuinely outstanding service
• Customer Service – a real insight into the thinking behind the Virgin Atlantic “Brilliant Basics – Magic Touches” campaign.
• Being the Best You Can Be?
• Teamwork


Customer Engagement