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Richard West


Leadership & High Performance Speaker

Richard West is an experienced businessman and leadership speaker with a background in Formula 1 Motor Racing, having worked for some of the leading racing teams.

Having spent a career in the pursuit of excellence and high performance in motorsport, Richard is a globally recognised professional speaker and high-performance business coach.

Richard has worked for McLaren, Arrows and the Williams Teams in senior commercial roles and has held the position of principal board Director of the TWR Jaguar Team, winners of the classic Le Mans and Daytona 24 hour races. He has also been the overall Administrator of the British Touring Car Championship.

Richard has experience of working with some the with racing greats such as Niki Lauda, Alain Prost, Ayrton Senna, and Michael Schumacher and in his career he has raised more than one hundred and sixty-five million dollars worth of sponsorship.

Richard is also a successful author. He has published three books, including ‘Performance at the Limit-Business Lessons from Formula 1 Motor Racing’. In 2007-2008 this book was used as the inspiration for the award-winning BBC World eight-part TV documentary ‘Formula for Success,’ which Richard co-presented and produced.

Richard is a Visiting Fellow of the Cranfield School of Management.


For the past 17 years, Richard West has worked as a professional international keynote speaker for many of the world’s leading companies specialising in subjects such as-

• Teamwork,
• Leadership
• High Performing Business Teams
• Accepting and Managing Change


Winning Mindset/performance