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Adrian Webster


Motivational Speaker and Creator of Polar Bear Pirates.

One of Britain’s most in-demand motivational speakers, Adrian Webster tells it like it is, drawing on his own varied experience in corporate life and the public sector.

The son of a Yorkshire coal miner, Adrian began his career as a police officer in Bristol. However, unable to contain an entrepreneurial urge and a burning desire to “do something different”, he soon found himself setting up a highly innovative dairy business, before successfully diversifying into a wide range of other areas ranging from frozen food to recruitment and property.

Armed with a genuine love and proven talent for selling, Adrian entered the IT industry, where he quickly established himself as one of the UK’s top sales professionals.

From Corporate Sales Manager of US Robotics, Adrian Webster moved to leading distributor Northamber plc as Group Sales & Training Manager, where he led a team of 150 to phenomenal success, and discovered his ability to inspire others.

Adrian is a serial Best-Selling Business Author. His first book ‘Polar Bear Pirates and Their Quest to Reach Fat City‘ was first published in 2002 by Capstone. The Polar Bear Pirate series of books is a uniquely entertaining and often hilarious look at business and personal development.

In his most recent book ‘TNTs – Tiny Noticeable Things’, Adrian shares his ideas along with the personal experiences of over 100 contributors to help you harness the power of TNTs and take your organisation and personal relationships to the next level.

Discover the tiny tweaks that elevate the most successful teams to astounding heights, find out what makes employees genuinely happy, hear from customers about the subtle ‘human’ touches that have put smiles on their faces, and gain invaluable insights into how just the smallest of things can give such a positive lift to those around us.


Warm, witty, engaging & energetic, Adrian Webster inspires individuals, transforms teams & electrifies entire organisations with his simple, but highly effective philosophy based on Tiny Noticeable Things (TNTs) and the Shape of Integrity. Plus, he reaches millions more across the world through his bestselling Polar Bear Pirates book series

Topics include –

  • Embracing and Driving Change
  • Everyday People Being Extraordinary – Together Making a Difference
  • Inspirational Leadership – Engaging with & Getting the Very Best out of People
  • TNTs – Putting Customers at the Heart of Everything We Do
  • Taking Ownership for Personal Development – Self Leadership
  • Creating High Performance Environments
  • Resilient Teams & Psychological Safety





We have worked with Matthew for many years and will continue to do so. His knowledge of the Speaker Market and ability to interpret our clients requirements is quite exceptional.

He is incredibly thorough in his approach and always goes that extra mile to ensure everything is exactly as required.

I am always happy working with Matthew, he has great credibility, he is very diverse in his ability to make things happen.

Matthew Fisher and I have worked together for many number of years. I have always found Matt to be honest, good natured and willing to work hard always carefully selecting the best appearances to suit my personality and lifestyle. The work Matthew has delivered for me over the years has varied from schools, colleges, attending film premiers, guest speaking  to name a few all of which I have lots of memories and thoroughly enjoyed.