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Andy Hanselman


Business Improvement & Motivational Speaker

Andy Hanselman is an experienced professional business speaker and author of “Think In 3D!” who specialises in business improvement, speaking on leadership, dealing with change and improving customer service.

For over 27 years has experience in working and learning from successful entrepreneurs, leaders, and winners and then helping others to be successful in return.

Andy asks his audiences to start ‘Thinking in 3D’! meaning being ‘Dramatically and Demonstrably Different’ from their competitors,

He has identified seven common characteristics in these successful 3D Businesses that help them get ahead, and stay ahead of their competitors. These characteristics are –

  • How to Create Delighted Customers That Come Back for More
  • Stand Your Business Out from The Crowd By Thinking In 3D!
  • Creating Culture as Competitive Advantage
  • Forget CRM, Think MCR – Maximise Your Customer Relationships!
  • Get That Vision Thing! Maximising Leadership Performance
  • Make Innovation Work – No ‘Blue Sky Thinking’ Required!
  • It’s All About the People Stupid! Making Employee Engagement Work

Andy believes that those that follow his 3D model will stand out from the rest and deliver ‘remarkable’ customer experiences and encourage everyone from within the business to create a better customer led culture.


Andy brings these lessons to life by speaking at events, conferences, workshops, and seminars. He helps business leaders identify ways they can differentiate their business and create real competitive advantage by delivering outstanding customer experiences and maximising their relationships with their customers… consistently.

His speaking subjects include –

  • Create Customer Delight with Outstanding 3D Service
  • Forget CRM, Think MCR – How to Maximise Your Customer Relationships
  • Engage, Empower and Enable Your People – Creating Your Culture As A Real Competitive Advantage
  • ‘Passion, Purpose and Performance – Leading In Turbulent Times


Andy has also developed and delivers online webinars and Zoom / Team workshops that stimulate, challenge and develop your people.

Forget CRM, Think MCR! Maintain, Manage and Maximise your Customer Relationships
These ‘turbulent times’ have created a lot of uncertainty…. with a lack of customer spending and in many cases, a lack of customers! In so many sectors, customers needs, wants and habits have changed massively and it’s the businesses that are taking a ‘Dramatically and Demonstrably Different’ approach to recognising, anticipating and exceeding their customers’ expectations that are the ones who are winning, and will win in the future.

UBER Culture as Competitive Advantage (Nothing to do with Taxis!)
It’s clear that a positive ‘culture’ has always been a key characteristic of winning businesses. It shapes what people do and how they do it and is a real differentiator in terms of employee engagement and performance. This ‘Brave New World’ of remote working, flexible working, online boarding and inductions, virtual meetings all exasperated be the rapid pace of change means that the way businesses, their leaders and their people react to all this disruption may well be the making or breaking of them – some will struggle to survive and others will thrive! The challenge for many businesses is to maintain the positive elements of their culture, and to eliminate the negative ones.

Step up the Plate! Lessons in Leadership for These Turbulent Times
In times of uncertainty, the role of the leader is never more critical – people look for reassurance, for support, for guidance and for direction! Our research suggests that successful leaders take a ‘Dramatically and Demonstrably Different’ approach to ensure this happens. They ‘Step Up To The Plate’ to create committed, motivated and effective people wherever they are working… and were doing this well before the Corona Virus too! In this session Andy shares the characteristics of 3D Leaders and highlights how they are particularly relevant to a Post Covid 19 landscape and gives people the tools to fulfil their role as leaders.


Coronavirus Recovery
Customer Engagement
Winning Mindset/performance


We have worked with Matthew for many years and will continue to do so. His knowledge of the Speaker Market and ability to interpret our clients requirements is quite exceptional.

He is incredibly thorough in his approach and always goes that extra mile to ensure everything is exactly as required.

I am always happy working with Matthew, he has great credibility, he is very diverse in his ability to make things happen.

Matthew Fisher and I have worked together for many number of years. I have always found Matt to be honest, good natured and willing to work hard always carefully selecting the best appearances to suit my personality and lifestyle. The work Matthew has delivered for me over the years has varied from schools, colleges, attending film premiers, guest speaking  to name a few all of which I have lots of memories and thoroughly enjoyed.