Tiffany St James
Digital Transformation Strategist & Speaker
Tiffany St James is a speaker on Digital Transformation. Her personal mission is to help organisations transform and compete digitally, globally. She helps people to understand the practical use of emerging technology and embed business change. She inspires and excites people, and organisations, to lift their horizons on the art of the possible.
She guides and motivates us to think and act differently …. through a digital lens, supported by psychology.
Tiffany St James is the former Head of Public Participation for the UK Government: this means she was the strategic lead in the Cabinet Office across 22 central government departments for Social Media, Co-creation of Public Policy and Digital Engagement. She consulted to the UK Government for 14 years in a timeframe which went from no email… to open data. She ran the worlds’ largest web-rationalisation programme, was the first Director of Communications for Directgov, the pre-cursor to GOV.UK and the first Head of Digital Policy Communications for the UK Government.
She launched Data.gov.uk with the world-renowned Sir Tim Berners-Lee: they continue to work together towards making the UK Government the most transparent in the world. In June 2017, Tiffany was asked to set up and run the digital response in Gold Command, the global digital and social media response to the tragedy of the fire at Grenfell Tower in London.
Tiffany St James began public speaking whilst in Government. She trained 500,000 UK civil servants on social media as it was first evolving, which included negotiations with developing social media platforms. Tiffany presented each month to international governments on the world-leading UK government agenda on digital and transparency.
She has spoken internationally since 2010. Key highlights include public keynotes for UAE Government, Gartner, being invited to give a keynote speech at Internet World (Earl’s Court, London). Her first TED talk was in 2013, a finalist in the Global TED challenge event, coached and led personally by Chris Anderson, TEDs owner.
Tiffany founded, and manages, the digital management consultancy Transmute, helping large organisations and governments to embrace digital change through the smart use of digital strategy and cultural innovation using psychology and behaviour change.
Tiffany coaches global leaders in digitally-led organisations who are in the process of transformation or seeking greater business agility and independent consultants in the business of consultancy through private session and an open public membership.
Her clients include: Google, Microsoft, The BBC, Cabinet Office, UK Parliament, M&G Investments, National Trust, Prudential, TalkTalk, Norton Rose Fulbright, National Trust, The Telegraph, UAE Government, Viacom International Media Networks and various London Borough, City and County Councils in the UK.
Her current responsibilities and appointments include:
- Transformation Advisor: Product Group, The BBC
- Mentor: various blockchain startups at VC-funded incubator Block Dojo
- Strategic Partner: Cactus – Europe’s leading corporate advisory and growth consultancy for agencies
- Lecturer: Future of Digital, Diploma in Strategy, Creativity & Communications, Alliance of Independent Agencies
- Columnist: The Drum, New Digital Age
- TED Speaker and Ambassador: TED Speech, Subject: Kids and Coding
- Alumni: of MITs Design and Development of Education Technology.
Tiffany is a lifetime appointed Fellow of the British American Project – a transatlantic diverse network of high achievers.
As well as speaking at TED events, Tiffany St James has spoken at corporate events on a range of subjects including –
• Digital Strategy (transformation & trends)
• Innovation and Intrapreneurship
• Social Media (Business Development, Customer Care, Crisis Management)
• Technology trends in specific markets
• Women and Technology
“I want to thank you personally for your hard work, during what has certainly been a historic few weeks. I believe that the support that the Civil Service gave as we worked to form a new coalition government showed you all at your very best and I cannot stress enough that your contribution is highly valued by us all.”
— David Cameron, Former PM
“HMG has just lost a brilliant consultant in Tiffany St. James and their digital agenda will be poorer for it.”
— Tom Watson Mp, Parliamentary Secretary, And Digital Minister
"With lots of help from brilliant Tiffany St. James @eurorscglondon launch advertising’s first managed social media lab.”
— Russ Lidstone, CEO, EURO RSCG