Kaitlin Zhang is the CEO of Oval Branding and an award-winning speaker on Branding and Personal Branding
Kaitlin Zhang is a Chinese Canadian entrepreneur and creative based in London, UK. She has lived and worked in Shenzhen, Vancouver, Shanghai, and San Francisco before settling in London. Her multi-cultural background helps inform her cross-border branding practice, especially between China and the West.
Kaitlin’s speaking style combines impactful storytelling with striking visual examples. Your audience will walk away with memorable stories and actionable steps to spark their work and creativity.
Oval Branding Ltd. is a branding and PR agency that serves corporate and personal clients in the UK, USA, and China with a focus on finance, tech, blockchain, and government. In particular, the company has worked with some of the top PE, VC, fintech, and crypto firms in China, the US, and the UK to help build their global brands and reputation, gaining the company the reputation as one of the top cross-border branding agencies in finance, tech, and blockchain.
Kaitlin Zhang also specializes in personal branding to help her clients actively craft their brand niche and build their reputations. Her list of private clients includes UK government officials, venture capitalists, business leaders, blockchain OGs, startup founders, and authors.
Before starting Oval Branding, Kaitlin worked as the PR and Brand Manager for three years at the cleantech firm Loowatt. Her previous work experience includes marketer for non-profits, gallery owner, and museum curator.
Kaitlin’s press coverage includes the Financial Times, CNBC, Inc.com, The Guardian, The Observer, USA Today, Thrive Global, Campaign Asia, CBBC Focus Magazine, Branding in Asia, and Premier Christian Radio.
- The Future of Branding and Marketing (With Storytelling and Visual Examples)
- 5 Steps To Build Your Personal Brand Online
- Corporate Branding for the Financial Industry: Finance, Fintech, and VC/PEs
- Corporate Branding for the Blockchain Industry: NFTs, Web3, and Metaverse
- Branding, Marketing, and Technology in China
- Understanding China’s Consumer, Internet, and Social Media Landscape
- How to Promote Women in Leadership, Diversity, and Inclusion
- Minimalism, Wellbeing, and the Entrepreneurial Mindset
Kaitlin Zhang has been a speaker for the Cabinet Office, Financial Times, NatWest, O2, Tech London Advocates among others. Kaitlin hosts branding workshops in London regularly and often speaks at industry events and universities. Her personal branding workshops won the O2 Digital Award in 2016. She has spoken internationally in English and Mandarin.
'Packed with guidance on how to shape and present one's brand online, our members left with lots of practical tips to help them enhance their professional profiles.'
— Lucy Colback, Editorial Director, Financial Times Women in Business Asia Forum
Kaitlin's personal branding workshop for the Cabinet Office 'gave leaders the tools to proactively manage their online reputation so they can maximize their personal impact'.
— - Robin Misir, Home Office
"I really enjoyed Kaitlin's personality, patience, and delivery. Very good. I will definitely attend another one of Kaitlin's workshops"