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Kaitlin Zhang


Kaitlin Zhang is the CEO of Oval Branding and an award-winning speaker on Branding and Personal Branding

Kaitlin Zhang is a Chinese Canadian entrepreneur and creative based in London, UK. She has lived and worked in Shenzhen, Vancouver, Shanghai, and San Francisco before settling in London. Her multi-cultural background helps inform her cross-border branding practice, especially between China and the West.

Kaitlin’s speaking style combines impactful storytelling with striking visual examples. Your audience will walk away with memorable stories and actionable steps to spark their work and creativity.

Oval Branding Ltd. is a branding and PR agency that serves corporate and personal clients in the UK, USA, and China with a focus on finance, tech, blockchain, and government. In particular, the company has worked with some of the top PE, VC, fintech, and crypto firms in China, the US, and the UK to help build their global brands and reputation, gaining the company the reputation as one of the top cross-border branding agencies in finance, tech, and blockchain.

Kaitlin Zhang also specializes in personal branding to help her clients actively craft their brand niche and build their reputations. Her list of private clients includes UK government officials, venture capitalists, business leaders, blockchain OGs, startup founders, and authors.

Before starting Oval Branding, Kaitlin worked as the PR and Brand Manager for three years at the cleantech firm Loowatt. Her previous work experience includes marketer for non-profits, gallery owner, and museum curator.

Kaitlin’s press coverage includes the Financial Times, CNBC, Inc.com, The Guardian, The Observer, USA Today, Thrive Global, Campaign Asia, CBBC Focus Magazine, Branding in Asia, and Premier Christian Radio.

Speaking Topics

  • The Future of Branding and Marketing (With Storytelling and Visual Examples)
  • 5 Steps To Build Your Personal Brand Online
  • Corporate Branding for the Financial Industry: Finance, Fintech, and VC/PEs
  • Corporate Branding for the Blockchain Industry: NFTs, Web3, and Metaverse
  • Branding, Marketing, and Technology in China
  • Understanding China’s Consumer, Internet, and Social Media Landscape
  • How to Promote Women in Leadership, Diversity, and Inclusion
  • Minimalism, Wellbeing, and the Entrepreneurial Mindset

Kaitlin Zhang has been a speaker for the Cabinet Office, Financial Times, NatWest, O2, Tech London Advocates among others. Kaitlin hosts branding workshops in London regularly and often speaks at industry events and universities. Her personal branding workshops won the O2 Digital Award in 2016. She has spoken internationally in English and Mandarin.


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We have worked with Matthew for many years and will continue to do so. His knowledge of the Speaker Market and ability to interpret our clients requirements is quite exceptional.

He is incredibly thorough in his approach and always goes that extra mile to ensure everything is exactly as required.

I am always happy working with Matthew, he has great credibility, he is very diverse in his ability to make things happen.

Matthew Fisher and I have worked together for many number of years. I have always found Matt to be honest, good natured and willing to work hard always carefully selecting the best appearances to suit my personality and lifestyle. The work Matthew has delivered for me over the years has varied from schools, colleges, attending film premiers, guest speaking  to name a few all of which I have lots of memories and thoroughly enjoyed.