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Jon Burkhart

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Content Strategist & Creativity Speaker

Jon Burkhart is best known for being an award-winning international keynote speaker, strategist and author of Newsjacking. Through his consultancy TBC Global, he helps brands rethink the way they do business, so they stand out with a more impactful story.

In his consulting, he’s helped thousands of leaders at all levels solve problems in surprising ways that lead to growth. In his workshops, he uses his Constant Curiosity framework to solve marketing, company culture and customer experience problems.

Over the last decade, Jon’s travelled to 26 countries, inspiring clients like Microsoft, BMW, Deloitte, Havanans and Salesforce to be more audacious. Also, he’s one of very few to speak at SXSW 10 times, and now he serves on their advisory board.

You can find his work in places like Rolling Stone, Fast Company, and The Guardian.

SPEAKING

How often do brands truly spark your curiosity or fill you with wonder? Award-winning keynote speaker & marketing consultant Jon Burkhart thinks his Dynamic Difference framework can help you uncover what stories spark the curiosity of your brand’s ideal customer. He’ll explore some dangerous ideas, smash some status quos & make some real-time discoveries all in the name of proving that brands that ENERGISE are the ones that survive and thrive.

Jon will come armed with stand-out examples from the 26 countries he’s worked in and you’ll decide which brand stood out & won more customers. Together, you’ll embrace the brands that value for their customers in a unique way. These are the ones that win bigger and grow faster.

Jon will answer –

  • What unique value does your company offer your customer and how do you find or create this?
  • What’s at the very core of why your company exists? Are you telling stories in ways that energise customers and make them feel compelled to share this excitement with others?
  • What does your company do to solve customers’ problems in a unique way? Are they acting like a dynamically different challenger brand? Is the competition scared of them in any way?

TOPICS

Constant Curiosity Guide to Content Strategy

How do you use content to build a profitable business? How do you make sure it increases both brand awareness and sales? How do you create content that gets and keeps attention in an ever-distracted, screen-scrolling world?

How do you make sure your content is super-relevant, connecting with the right audience at the right time? This hands-on session will answer these questions and 21 more. Attendees will use the power of inquiry to create a content map that helps you outline a battle plan to create loyal fans and grow a business.

Constant curiosity guide to Sparking joy on the Journey

How can asking better questions help you connect deeper with your customers along every touchpoint in the sales journey? How can it help you be the answer to your ideal consumer’s problems quicker than just about anyone else? Could being curious help you tell better stories & stand out in your current and future customers’ minds for longer? Employing his unique brand of ‘firecracker curiosity,’ Jon will tackle these questions head-on. Drawing on 2 decades of helping brands & sports teams in 26 countries use questions to surprise & disrupt, Jon will prove how uncertainty-fuelled curiosity can lead to deeper customer relationships, quicker loyalty and breakthrough growth.

Jon covers in this-

  • Jon will address every step of the relationship —from initial contact to die-hard fan — and how being curious is your chief weapon to win big in 2022.
  • He’ll show how you can quickly find common ground and answer customers’ pain points in a seamless manner
  • Finally, he’ll cover the highs and lows, ups and downs of doing whatever it takes to spark joy and stand out in the minds of customers as this is the only way to create brand champions who even help you re-ignite lapsed customer

Dynamic Difference. Daring Brands to create stand out value

What unique value does your company offer your customer and how do you find or create this? What’s at the very core of why your company exists? Are you telling stories in ways that energise customers and make them feel compelled to share this excitement with others?

Jon will answer these questions & more as he helps you uncover your brand’s value proposition. You’ll discuss which brand stood out and which won more customers thanks to their positioning and/or radical differentiation? He’ll prove to you that those who truly embrace adding value for their customers in a unique way. Those are the brands that win bigger, grow faster and have more fun. Jon will cover in this

  • Jon will explain the different types of value propositions and show how radical differentiation can lead to breakthrough growth.
  • He’ll show how all this improves the customer experience along every sales touchpoint.
  • He’ll explore how to strengthen customer relationships and build loyal fans who feel energised on a regular basis

SPECIAL CLOSING KEYNOTE TOPIC

Jon also offers clients their own BEERNOTE! – an entertaining yet thought provoking end of conference speech that helps sums up everything that has gone on during the day. Jon will join you for the day and sum up the content from all the speakers during the day in one final speech – leaving delegates departing on a high.

 

Topics

Branding
Communication
Coronavirus Recovery
Creativity
Marketing
Social Media

Testimonials

We have worked with Matthew for many years and will continue to do so. His knowledge of the Speaker Market and ability to interpret our clients requirements is quite exceptional.

He is incredibly thorough in his approach and always goes that extra mile to ensure everything is exactly as required.

I am always happy working with Matthew, he has great credibility, he is very diverse in his ability to make things happen.

Matthew Fisher and I have worked together for many number of years. I have always found Matt to be honest, good natured and willing to work hard always carefully selecting the best appearances to suit my personality and lifestyle. The work Matthew has delivered for me over the years has varied from schools, colleges, attending film premiers, guest speaking  to name a few all of which I have lots of memories and thoroughly enjoyed.