Entreprenuer Speaker and Former founding CEO of Gu
James Averdieck was the founder of revolutionary Gü Chocolate Puds and is a serial entrepreneur and respected speaker on marketing, branding, and leadership.
Currently, the founder of The Coconut Collaborative, a yogurt business which uses coconut milk, James is a serial entrepreneur who knows the secrets to success and creative marketing.
Gü Chocolate Puds was the fastest growing food company in the UK and credited with revolutionising the standard of desserts. James built the brand with hard work and passion and sold it for £32 million.
Having spent nine years in the food industry, he learned about running businesses. With his time at St Ivel he lived in Belgium and was seduced by their chocolate standards and felt there was a gap in the UK market for a high-quality chocolate product.
James felt there was a backlash forming against mass produced big brands and he wanted to deliver high-quality products using the best raw materials. The brand was adored by with supermarkets, launching first in Sainsburys and Waitrose with the others following apace.
James has turned his attention now to a healthier brand, The Coconut Collective, a non-dairy based brand.
James delivers speeches about loving your business. He shares his innovative ideas about entrepreneurship; simplifying business and using creative agility to make your dreams achievable.
James Averdieck is compelling as a keynote speaker, as he delivers the message that at the heart of entrepreneurialism lies the idea, the journey, not the exit strategy, and not the final sale price. An expert in bringing a quality product to the market, James can educate the business world on the key to delivering a great idea to life, and leading a company to fruition.
As a keynote speaker, James’ speaking topics include:
• Marketing and Branding
• Food and Drink
A compelling and fascinating speaker, who spoke with honesty and humour to our audience. He set exactly the right tone for the day.
— Revolution Events Ltd
That was fantastic! We had great incoming this morning, with lots genuinely jazzed up by your optimism and can do approach in the face of entrepreneurial challenge. Great for morale. Thank you very much.
— Jeremy Evans - Redburn