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James Averdieck


Entreprenuer Speaker and Former founding CEO of Gu

James Averdieck was the founder of revolutionary Gü Chocolate Puds and is a serial entrepreneur and respected speaker on marketing, branding, and leadership.

Currently, the founder of The Coconut Collaborative, a yogurt business which uses coconut milk, James is a serial entrepreneur who knows the secrets to success and creative marketing.

Gü Chocolate Puds was the fastest growing food company in the UK and credited with revolutionising the standard of desserts. James built the brand with hard work and passion and sold it for £32 million.

Having spent nine years in the food industry, he learned about running businesses. With his time at St Ivel he lived in Belgium and was seduced by their chocolate standards and felt there was a gap in the UK market for a high-quality chocolate product.

James felt there was a backlash forming against mass produced big brands and he wanted to deliver high-quality products using the best raw materials. The brand was adored by with supermarkets, launching first in Sainsburys and Waitrose with the others following apace.

James has turned his attention now to a healthier brand, The Coconut Collective, a non-dairy based brand.

James delivers speeches about loving your business. He shares his innovative ideas about entrepreneurship; simplifying business and using creative agility to make your dreams achievable.


James Averdieck is compelling as a keynote speaker, as he delivers the message that at the heart of entrepreneurialism lies the idea, the journey, not the exit strategy, and not the final sale price. An expert in bringing a quality product to the market, James can educate the business world on the key to delivering a great idea to life, and leading a company to fruition.

As a keynote speaker, James’ speaking topics include:

• Entrepreneurship
• Marketing and Branding
• Leadership
• Food and Drink




We have worked with Matthew for many years and will continue to do so. His knowledge of the Speaker Market and ability to interpret our clients requirements is quite exceptional.

He is incredibly thorough in his approach and always goes that extra mile to ensure everything is exactly as required.

I am always happy working with Matthew, he has great credibility, he is very diverse in his ability to make things happen.

Matthew Fisher and I have worked together for many number of years. I have always found Matt to be honest, good natured and willing to work hard always carefully selecting the best appearances to suit my personality and lifestyle. The work Matthew has delivered for me over the years has varied from schools, colleges, attending film premiers, guest speaking  to name a few all of which I have lots of memories and thoroughly enjoyed.