Allyson Stewart Allen
Allyson Stewart-Allen is a renowned advisor, author, speaker, educator, and NED whose expertise in brand internationalisation is sought by leading businesses globally through her consultancy, publications, appearances, and corporate education.
A Californian based in Europe for over 30 years, Allyson applies her extensive international consulting experience, MBA education with Dr. Peter Drucker, and languages (French, German) to the company she founded, International Marketing Partners.
Following her early career with blue-chip consulting firms PwC, PA Consulting Group, and Hay Management Consultants, Allyson now advises Boards of Directors and corporate leaders in the services (legal, property, and financial), luxury, retail, travel, hospitality, and industrial sectors to name a few. Her expertise enables them to lead across cultures, achieve marketing and business development strategies, integrate acquisitions, and build their corporate diplomacy skills. Allyson has advised more than 200 businesses in 26 countries including Aegis, BAE Systems, Burberry, Cadbury, Coach, HSBC, Lufthansa, NBC Universal, SAB Miller, and Shell. Detailed examples of her client projects can be found on the company’s website.
Allyson is co-author of the best-selling book Working with Americans (1st Ed. 2002, 2nd Ed. 2020), the first-ever business manual exclusively about US business culture, which helps professionals improve their relationships with, and profits from, American business partners, bosses, and colleagues.
Allyson is also a contributing author of The FT Handbook of Management, Win New Business, and author of all 3 editions of Marketing in the USA for the UK Department for International Trade (DIT). She is also a regular columnist for Market Leader magazine.
Allyson is an experienced and frequent commentator lending her insights to broadcast, print, and digital media across the globe. Besides her 4-year slot for Sky News as The Muse of Marketing, she has appeared on several television shows including CNBC’s The Business Class and for the past four seasons of BBC’s The Apprentice.
Allyson is included in The Female FTSE Report 2014:100 Women to Watch list (Cranfield International Centre for Women Business Leaders), Who’s Who in the World, Who’s Who in America, and Who’s Who Among Women.
A frequent keynote speaker at international conferences, Allyson speaking topics include –
- Customer Centricity
- Executive Presence & Personal Branding
- Global Teams
- Innovation through Design Thinking
- Leading at the Top
- Leading Collaborative Teams
- Marketing, Social Media, Analytics, Customer Engagement
- Story Telling
- Strategic Thinking & Execution
Some of the events where she has spoken at previous include – The Drucker Forum, The Conference Board, Wilton Park, Economist Conferences, Institute of Directors Conferences, British American Chamber, Marketing Society, Content Marketing Association, Retail Week, Festival of Marketing, American Marketing Association amongst others to share her BrandTravel™ and corporate diplomacy expertise.
"Allyson Stewart-Allen is a true client-centric consultant, able to develop a powerful relationship through co-creation with the clients. In a classroom, her interactive pedagogy, her dynamism, and her sense of humour enable her to create a strong link with the group of participants. She is a real learning facilitator!"
— Aurelie Corbel - HEC Executive Education, Associate Director
"Allyson Stewart-Allen has brought valuable strategic insight, fresh ideas, and an endless supply of energy to our project. We're lucky to have her as an extended part of our team."
— Kristin Wolfe - Vice President of Global Industry Affairs – SAB Miller
Allyson creates a no-fuss, constructive environment in which executives can discover for themselves what will move the dial on their collective performance... I saw her achieve exactly that with my own Board in a recent one-day workshop and the results exceeded all my expectations.
— Rebecca Oldfield - Global HR Director Infineum