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Alison Edgar


Alison Edgar MBE Sales Expert & Author – Voted UK’s #1 Sales and Marketing Advisor

Alison Edgar MBE also known as “The Entrepreneur’s Godmother” to a plethora of the world’s most successful entrepreneurs, brings a matchless amalgamation of outside of the box thinking, insight, and knowledge to the world of professional development.

Her teachings have pioneered culture change within her five-star global clientele such as Sky, Equifax, The NHS, and The Discovery Channel, where she has delivered her world-class ‘Intrapreneurship’ methodology to enhance the development of teams by helping employees to think like entrepreneurs.

In 2020, Alison received an MBE for recognition of her long-term work within entrepreneurship and business, which continues to inspire her methodologies.

Author of WHSmith Top Ten and Amazon Best Selling book ‘Secrets of Successful Sales’, Alison combines her 20+ years of experience as a top performer in blue-chip sales with her abundance of hands-on involvement transforming small businesses to provide a clear-cut methodology which has been likened to ‘The E-Myth’. The book has been recognised by The Independent as one of the top business books written by a woman.

As a speaker, Alison’s magnitude of experience working with top clients across a wide range of sectors gives her the ability to connect with audiences of all backgrounds, through relatable anecdotes and personal stories. Alison spends time with the coordinators to delve deep and get to know the needs of both the individuals and the organisation as a whole to provide an interactive and highly tailored session packed with relevant implementable takeaways.


Secrets of Successful Sales

Alison’s Edgar uses Four Key Pillars of Sales methodology which is built on these four factors.

  1. Ability to adapt to customers
  2. Knowledge of the sales process
  3. An effective sales strategy
  4. Confidence to ask for the order

Sharing engaging anecdotes and personal experiences, Alison brings her lessons to life. The audience will walk away with a full understanding of the Four Key Pillars of Sales, gaining Alison’s secrets as to what it takes to become successful in sales. As a result, they will feel confident, inspired and motivated to close that next sale and become one of the STARS.

Intrapreneurship – An Employee Outlook 

Award-winning business mentor, Alison Edgar, shares the lessons she has learned as both a corporate employee and business owner. Alison presents a new approach to leadership andmanagement, known as what she calls the Intrapreneurship approach. Alison says “looking back, when I worked for large corporate organisations, comparing the attitude of colleagues between the ones who exceeded targets and the ones who didn’t, there is one clear difference and that is an intrapreneurial outlook”

In this thought-provoking session, Alison, explains how a change in mindset can result in a highly driven and engaged team. An intrapreneurial attitude is when an employee carries out their role as if they are running their own business. For example, a marketing director would manage their department as if it was an independent cost centre. Taking on every project with the same passion, dedication, and commitment as they would if they were an entrepreneur running their own company.

Inspirational and straight-talking, Alison speaks from a position of experience, engaging with her audience through personal anecdotes from her career in sales and business. Her larger than life Scottish personality makes for an upbeat performance, filling the room with energy and leaving the audience feeling motivated and uplifted.

  • Entrepreneurship and Business
  • Sales
  • Leadership
  • Strategy
  • Customer Service and Marketing
  • Teamwork and Performance


Alison has created a number of online webinars and they cover –

POSITIVITY OUTLINE – Enhance Positivity – Alison will draw on teachings from Carol Dweck and Aaron T Beck to provide real world techniques to remain positive. She will use her analogy of ‘Greatest Day – Take That’ to help the audience develop a good perspective

PURPOSE OUTLINE – Developing strong purpose for sales calls. Alison will explain how every good sale needs purpose, and without a solid foundation sales callswill never be successful. She will uncover common mistakes people make including selling too soon, and give practical tips to achieve better results.

PROACTIVITY OUTLINE – A strategy to be pro-active. The most successful companies during economic downtime are those who are proactive rather than reactive. You have already built a relationship with your pipeline, so that’s a great place to start when looking for sales opportunities.

PIVOT OUTLINE – Encourage alternative thinking – Using real world examples, Alison will explain how major businesses have changed their ways of working to combat the current climate such as her client Alana Spencer, Winner of The Apprentice 2016, and BrewDog. This will show the impact and opportunities thinking differently can present and introduce the idea of intrapreneurial thinking.


Customer Engagement
Winning Mindset/performance


We have worked with Matthew for many years and will continue to do so. His knowledge of the Speaker Market and ability to interpret our clients requirements is quite exceptional.

He is incredibly thorough in his approach and always goes that extra mile to ensure everything is exactly as required.

I am always happy working with Matthew, he has great credibility, he is very diverse in his ability to make things happen.

Matthew Fisher and I have worked together for many number of years. I have always found Matt to be honest, good natured and willing to work hard always carefully selecting the best appearances to suit my personality and lifestyle. The work Matthew has delivered for me over the years has varied from schools, colleges, attending film premiers, guest speaking  to name a few all of which I have lots of memories and thoroughly enjoyed.