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Alison Edgar

Sales Expert & Author – Voted UK’s #1 Sales and Marketing Advisor

Alison Edgar, The Entrepreneur’s Godmother and Managing Director of Sales Coaching Solutions is an author, entrepreneur, speaker, and thought leader. She has worked with some of the worlds’ top thinkers. From Dragon’s Den entrepreneurs, to Apprentice Winners and the biggest names in business including The Discovery Channel, NHS, WHSmith, and Sky. She knows what it takes to transform a business from zero to a multi-million pound turnover.  Alison has the ability to connect with audiences on individual levels even when speaking to hundreds or thousands. She has been named one of the UK’s Top Ten Business Advisers and the UK’s #1 Sales and Marketing Adviser by Enterprise Nation.

Leaving the world of blue-chip sales, Alison set up her own business to work with entrepreneurs, start-ups and sales teams. According to Forbes magazine “90% of start-up businesses fail”, Alison made it her mission to flip this statistic on its head and give every business a fighting chance.

Working alongside Government and the UK’s largest business support organisations, such as Enterprise Nation and Entrepreneurial Spark, Alison has helped hundreds of businesses, from Start-Ups to multinationals. In recognition of her outstanding contribution to enterprise, Alison was invited to attend the Queen’s Royal Garden Party at Buckingham Palace in 2015.

More recently, Alison’s debut book ‘Secrets of Successful Sales’ has reached the top of the Amazon best-selling chart on multiple occasions internationally. Secrets of Successful Sales, which has over 100 five-star Amazon reviews, is currently stocked in major high-street and online retailers such as Amazon Books, WHSmith’s, Waterstones, Blackwell’s UK, and Book Depository.

A strong figure in Britain’s small business community, Alison has spoken on BBC Radio 4 and 5 Live, and LBC. Alison is someone who not only has vast business knowledge but has first-hand experience creating and growing a business. That’s why she was picked to represent the entrepreneurial and small business community on BBC Breakfast throughout the 2017 UK General Election. Alison was a feature on BBC Breakfast for the three weeks running up to the election. She has become a face for Britain’s small business community, speaking on behalf of entrepreneurs nationwide.


Secrets of Successful Sales

Alison’s Edgar uses Four Key Pillars of Sales methodology which is built on these four factors.

  1. Ability to adapt to customers
  2. Knowledge of the sales process
  3. An effective sales strategy
  4. Confidence to ask for the order

Sharing engaging anecdotes and personal experiences, Alison brings her lessons to life. The audience will walk away with a full understanding of the Four Key Pillars of Sales, gaining Alison’s secrets as to what it takes to become successful in sales. As a result, they will feel confident, inspired and motivated to close that next sale and become one of the STARS.

Intrapreneurship – An Employee Outlook 

Award-winning business mentor, Alison Edgar, shares the lessons she has learned as both a corporate employee and business owner. Alison presents a new approach to leadership andmanagement, known as what she calls the Intrapreneurship approach. Alison says “looking back, when I worked for large corporate organisations, comparing the attitude of colleagues between the ones who exceeded targets and the ones who didn’t, there is one clear difference and that is an intrapreneurial outlook”

In this thought-provoking session, Alison, explains how a change in mindset can result in a highly driven and engaged team. An intrapreneurial attitude is when an employee carries out their role as if they are running their own business. For example, a marketing director would manage their department as if it was an independent cost centre. Taking on every project with the same passion, dedication, and commitment as they would if they were an entrepreneur running their own company.

Inspirational and straight-talking, Alison speaks from a position of experience, engaging with her audience through personal anecdotes from her career in sales and business. Her larger than life Scottish personality makes for an upbeat performance, filling the room with energy and leaving the audience feeling motivated and uplifted.

  • Entrepreneurship and Business
  • Sales
  • Leadership
  • Strategy
  • Customer Service and Marketing
  • Teamwork and Performance


Alison has created a number of online webinars and they cover –

POSITIVITY OUTLINE – Enhance Positivity – Alison will draw on teachings from Carol Dweck and Aaron T Beck to provide real world techniques to remain positive. She will use her analogy of ‘Greatest Day – Take That’ to help the audience develop a good perspective

PURPOSE OUTLINE – Developing strong purpose for sales calls. Alison will explain how every good sale needs purpose, and without a solid foundation sales callswill never be successful. She will uncover common mistakes people make including selling too soon, and give practical tips to achieve better results.

PROACTIVITY OUTLINE – A strategy to be pro-active. The most successful companies during economic downtime are those who are proactive rather than reactive. You have already built a relationship with your pipeline, so that’s a great place to start when looking for sales opportunities.

PIVOT OUTLINE – Encourage alternative thinking – Using real world examples, Alison will explain how major businesses have changed their ways of working to combat the current climate such as her client Alana Spencer, Winner of The Apprentice 2016, and BrewDog. This will show the impact and opportunities thinking differently can present and introduce the idea of intrapreneurial thinking.


Customer Engagement
Winning Mindset/performance


We have worked with Matthew for many years and will continue to do so. His knowledge of the Speaker Market and ability to interpret our clients requirements is quite exceptional.

He is incredibly thorough in his approach and always goes that extra mile to ensure everything is exactly as required.

I am always happy working with Matthew, he has great credibility, he is very diverse in his ability to make things happen.

Matthew Fisher and I have worked together for many number of years. I have always found Matt to be honest, good natured and willing to work hard always carefully selecting the best appearances to suit my personality and lifestyle. The work Matthew has delivered for me over the years has varied from schools, colleges, attending film premiers, guest speaking  to name a few all of which I have lots of memories and thoroughly enjoyed.