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Alex James


Blur Bassist & Entrepreneurial Speaker

Alex James is best known as the Bass Player with the band Blur but is a successful cheese maker and entrepreneurial speaker and motivational speaker

Along with his college friends, Damon Albarn, Graham Coxon, and Dave Rowntree, Alex went on to form Blur, who produced some of the most memorable albums at the peak of the Britpop era.

Hits included Parklife, Girls and Boys, and Country House, and along with Oasis, defined the1990s music scene.

With the effective break up of Blur, with members exploring other projects, Alex ventured out to become a farmer and cheese-maker.

He writes about his Oxfordshire life for the Independent and Observer newspapers and the Spectator magazine, alongside regular TV appearances including BBC2’s Maestro and Channel 4’s Orange Unsigned.

He has also written a book, Cocaine – Alex James in Columbia, in which he discovers the true cost of the drug on the people involved in its production and trafficking.

Whilst Blur have re-formed his passion remains in the cheese industry, and on his farm
he has created the award-winning Little Wallop, a goats’ cheese washed in cider brandy, and the Blue Monday cheese.


• Creativity
• Life and Times of Alex James
• Entrepreneurship



Overcoming Adversity