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Lord Bilimoria


Founder of Cobra Beer & Branding & Marketing Speaker

Lord Bilimoria is the founder of Cobra Beer and Chairman of the Cobra Beer Partnership Limited and a prominent speaker on branding, marketing, and leadership.

Karan is also the Chairman of Molson Coors Cobra India and is President of the UK India Business Council, a former Chancellor of Thames Valley University, and a Deputy Lieutenant of Greater London.

Lord Karan Bilimoria started Cobra in 1990 when he was £20,000 in debt. Since then Cobra has grown into an organisation with offices on four continents and currently exports to over 45 countries, with brewing operations in five countries. In 2009, Cobra Beer entered into a Joint Venture with Molson Coors, the largest family-owned brewer in the world.

In 2006 Karan Bilimoria was appointed the Lord Bilimoria of Chelsea, making him the first ever Zoroastrian Parsi to sit in the House of Lords. He sits as an Independent Crossbench Peer. Lord Bilimoria was appointed a CBE in 2004 and was presented with the Pravasi Bharatiya Samman award by the President of India in 2008. He is an honorary fellow of Sidney Sussex College, University of Cambridge.

Karan is widely respected for his entrepreneurial spirit and drive. He is one of the first two Visiting Entrepreneurs ever appointed at Cambridge University and serves as National Champion of the National Council for Graduate Entrepreneurship.


Lord Bilimoria is asked to speak frequently at conferences and events across the UK. His keynote speaking topics include –

• Leadership
• Marketing
• Branding
• Entrepreneurship


Customer Engagement