Home  Jenny Millar

More results...

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
speaker
Filter by Categories
Speakers
Uncategorized
Video

Jenny Millar

business
webinars

Jenny Millar: Pricing expert, author and CEO of Untapped Pricing

Jenny Millar is the CEO of Untapped Pricing and co-author of The Pricing Sprint (Bloomsbury, 2026). She helps leadership teams transform pricing into one of their most powerful levers for growth.

Before founding Untapped Pricing, Jenny led pricing across 11 European markets at eBay. She now teaches pricing at London School of Economics and Warwick Business School.

Her work sits at the intersection of behavioural science, commercial strategy and human decision-making, unravelling why customers rarely respond to price as spreadsheets predict. On stage, Jenny makes a complex and often intimidating topic engaging, practical and commercially relevant, helping leaders make smarter, more profitable decisions with greater confidence.

The Pricing Sprint: 12 Steps to Unlock the Power of Pricing was published by Bloomsbury in May 2026 and provides 12 actionable steps, that transforms pricing from a ‘guessing game’ and a ‘black box’ into a collaborative and inspiring conversation about value and growth.

Speaking topics

  • The psychology of pricing – Why customers don’t behave like your spreadsheet says they should
  • The sleeping giant of growth – Unlocking the opportunity hiding in your pricing
  • Why customers pay more –The behavioural science behind value
  • Pricing for an AI-enabled world – Is your business model still fit for purpose?
  • Confident pricing in uncertain times – Making better decisions when the stakes feel high

“Jenny combines intellectual horsepower with genuine warmth and energy. She captivates audiences with stories that make pricing feel human and achievable.”

— Rafael Orta, CEO, Capture One

“Jenny’s energy fills the room. She blends commercial insight, behavioural science and storytelling in a way that makes everyone, from finance leaders to creatives, rethink what pricing really means.”

— Virlina Choquette, Chief of Staff, Herrmann

“Jenny Millar makes pricing come alive. Complex ideas suddenly feel simple, practical and exciting to act on.”

— Katy Raynes, CEO, Indigo

“Jenny Millar has that rare ability to mix commercial rigour with human psychology, making pricing both accessible and irresistible.”

— Liakatbir Singh, London School of Economics

Topics

Branding
Customer Engagement
Sales

Alternative Speakers

Clare Bailey

Clare Bailey

Clare Bailey is one of the UK’s most respected speakers and voices in retail, consumer behaviour and high street strategy.

Read more
Claire Harper

Claire Harper

Claire Harper is an expert speaker in retail, digital, marketing, change management, branding and enterprise - having worked for prominent UK brands including Argos, Ocado, Sainsbury’s and Mamas and Papas.

Read more
Bill Grimsey

Bill Grimsey

Bill Grimsey is a business speaker and retailer with 45 years active experience. During his career he held senior Director positions at Budgens and Tesco and speaks on the Future of the High Street.

Read more
Geoff Ramm

Geoff Ramm

Geoff Ramm is a specialist speaker in Customer Service and Marketing and creator of Celebrity Service and OMG Marketing. Geoff knows the only way to get more customers is the create the best marketing, and that excellent customer service leads to a successful business.

Read more

Testimonials

We have worked with Matthew for many years and will continue to do so. His knowledge of the Speaker Market and ability to interpret our clients requirements is quite exceptional.

He is incredibly thorough in his approach and always goes that extra mile to ensure everything is exactly as required.

I am always happy working with Matthew, he has great credibility, he is very diverse in his ability to make things happen.

Matthew Fisher and I have worked together for many number of years. I have always found Matt to be honest, good natured and willing to work hard always carefully selecting the best appearances to suit my personality and lifestyle. The work Matthew has delivered for me over the years has varied from schools, colleges, attending film premiers, guest speaking  to name a few all of which I have lots of memories and thoroughly enjoyed.