January 2021 – Book of the Month
Our January 2021 Speaker Book of the Month is “Easyjet Rising – How an Orange Airline Changed the Way we Fly” by Tony Anderson, speaker and former Sales & Marketing Director at Easyjet.
About The book
“Easyjet Rising: How an Orange Airline Changed the Way we Fly” is a no holds barred account of how a two aircraft Luton based start-up took on the aviation establishment, painted the UK orange, and opened up the skies of Europe for a generation. Providing unique insider insights into the tricks, tips, and traps of low-cost airlines, Tony Anderson pulls no punches in this highly entertaining account of how arch-rival British Airways and the UK’s travel agents were swept away by an orange tsunami called EasyJet.
“Britain’s most outstanding transport business success in the past quarter-century? No contest: EasyJet. And Tony Anderson, who was employee number three, tells an engrossing and entertaining story of audacity and (mis-) adventure while transforming the skies of Europe” – Simon Calder, Senior Travel Editor, The Independent
To order a copy please click here
About Tony Anderson
Tony Anderson is best known for his roles as Sales & Marketing Director at Easyjet, and director at Egg Online, and is a keynote speaker on Marketing and branding.
Tony was only the 3rd employee of Easyjet having worked for Thomas Cook and BA previously. As Sales and Marketing Director, he worked with Stelios Haji-Ioannou to launch and build the company that became an internet revelation, a household name, and a dominant force in European aviation.
He was made easyGroup Marketing Director, working across the Easy portfolio, and taking them into new business arenas such as internet cafes, cinemas, and car rental.
Tony Anderson has often asked to speak at conferences and events across Europe and the UK on subjects such as –
- Marketing and Branding
- Global Travel and Leisure Industry
- Return on Investment
- Consumer Behaviour
- The Aviation Industry