Be the Wolf Not the Sheep
Our August Book of the Month is “Be the Wolf Not the Sheep: The art of becoming an entrepreneur. Don’t fear failure make it your co-founder” by accomplished entrepreneur, speaker, business leader, and global brand strategist, Ryan Llewellyn-Pace.
ABOUT THE BOOK
THE LONE WOLF FAILS. THE PACK PREVAILS.
90% of startups fail. Don’t follow the herd off the cliff – step off the path, think for yourself, and move like a wolf.
From the boardroom of Barbour to the helm of award-winning startups, Ryan Llewellyn-Pace knows how to break the cycle and build a successful business. Drawing on decades of experience at the top of British fashion and global brand management, Be the Wolf Not the Sheep will empower you to:
- Sharpen your instinct: See the paths others miss, pivot before the world catches up, and move with unshakable clarity.
- Build the pack: Unite a team so aligned in instinct, trust, and purpose that they move as one.
- Master calculated risk: Lead with quiet intention, not ego, designing a business that generates freedom, impact, and momentum without burning out.
This isn’t about hustle culture or toxic individualism. It’s about creating something with conviction that outlasts the trends.
Don’t just build a business. Build a pack.
ABOUT RYAN
Ryan Llewellyn-Pace is an accomplished entrepreneur, speaker, business leader, author, and global brand strategist, renowned for transforming iconic fashion and lifestyle businesses and scaling them to international success.
He is the Founder & CEO of Pace Partnership London, advising some of the world’s leading brands on strategy, international growth, and retail innovation, and the former Managing Director of Barbour, where he led DTC, wholesale, and global distributor teams while driving record-breaking growth and international expansion.
Ryan was formerly the Sales Director at Canterbury of New Zealand where he was a key member of the leadership team that revitalised the business and re-established Canterbury as a leading global rugby clothing brand
He was instrumental in steering the company out of administration, restoring market confidence and commercial stability and rebuilt and strengthened internal teams and external partner relationships, driving sustainable growth across the UK, Europe, and North America
Ryan then became Managing Director (UK&I and Global Distributors) for Barbour, where he led overall strategic and operational direction. Ryan drove record-breaking growth for a heritage lifestyle brand, setting new benchmarks for commercial performance and spearheaded international expansion, strengthening brand presence across Asia and Europe
His speaking topics include
- Business turnaround and transformation
- Building and scaling global brands
- Leadership: managing teams to success in high-performance environments
- Navigating Change: Exploring how to successfully manage and align people, technology, and evolving market dynamics to drive sustainable growth and long-term success.
- Extreme Change & The Rocking Boat Effect: Introducing a groundbreaking theory on how businesses overcorrect during periods of disruption – and how to maintain balance, stability, and control in times of intense change.
- Wholesale strategy and global expansion
- Omni-channel leadership: mastering DTC strategy across retail, e-commerce, and social platforms to maximise growth and customer engagement.
- Navigating AI in business and its impact on retail and brands
- Lessons from heritage brands and modern reinvention
- Entrepreneurship and start-up growth strategies
- Winning in APAC: Understanding how to succeed in the diverse Asia-Pacific region by navigating cultural nuances, local market environments, and regional business practices to create tailored, effective strategies.
For more information of Ryan speaking work please visit his webpage or email us on enquiries@scampspeakers.co.uk and please visit amazon website to order a copy of the book.