The Beermat Entrepreneur
Our book of the month for July is “The Beermat Entrepreneur: Turn Your Good Ideas into a Great Business” by inspirational business speaker Mike Southon.
ABOUT THE BOOK
The Beermat Entrepreneur helps you convert your jotted notes about your business idea into a big and successful business. With wit and humour, this quick-to-read and simple-to-use book could turn your beermat inspiration into reality.
You’ve got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting, and profitable. It tells you what the other books don’t – the lessons that most people have to learn by bitter experiences; the tricks that all entrepreneurs wish somebody had told them before they set out.
From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to ‘go for growth’ – this is the guide to turning good ideas into real businesses.
Revised and updated completely, this classic book for entrepreneurs contains the distilled wisdom of serially successful entrepreneur Mike Southon and is packed with advice and insight for any aspiring business person, either within an existing company or thinking of starting up on their own.
Mike Southon is a mentor, best-selling author, and keynote speaker on sales, business growth, creativity, and entrepreneurship.
Mike brings the magic of entrepreneurship and enterprise to all sizes of organisation, in every type of industry.
A serially successful entrepreneur, he has co-founded, built, and sold over 20 businesses, as well as developed in-house venture units in government, hospitality, and engineering.
Mike specialises in the formation and mentoring of high-performance, ethnically diverse teams, with a particular focus on networking, face-to-face selling, ethical purpose, and mindfulness.
His specialist subject is The Beatles, and he shows what we can all learn from the greatest creative team in history, the first entrepreneurs to ‘go viral’ and leave a lasting legacy.
Mike’s keynote presentations explain how to be enterprising, whether you are starting a new business or work in a large organisation. His key topics are:
- Entrepreneurship: starting and growing small businesses
- Intrapreneurship: entrepreneurship in large organisations
- Sales for non-salespeople
His specialist keynotes include –
Something About The Beatles
Mike uses The Beatles as an example of how to be creative and entrepreneurial, explaining how to overcome the challenges you will face along the way. Something About The Beatles is a highly inspiring, entertaining, and informative keynote presentation.
Something About the Beatles is full of great music, and practical learning points from Mike’s twin careers as a highly successful serial entrepreneur and professional musician, all delivered with energy, style, and humour.
Sales on a Beermat (Sales for Non-Salespeople)
We would all like to increase the revenue of our companies, but not all of us are experienced, salespeople.mSmall businesses have to generate revenue but often do not have a purpose-built salesperson.
Larger organisations have many people involved in the sales process who do not have much formal sales training such as consultants, engineers, lawyers, and accountants.