Rory Sutherland

Rory Sutherland is the Vice Chairman of Ogilvy, and a globally sought-after keynote speaker on branding, consumer behaviour and marketing.

Rory works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour – these are the very small contextual changes which can have enormous effects on the decisions people make – for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about “bought, owned and earned” media: we also look for “invented media” and “discovered media”: seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act. ​

Before founding Ogilvy Change, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired.

He is the author of two books: The Wiki Man, available on Amazon at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day, and Alchemy, The surprising Power of Ideas which don’t make Sense, published in the UK and US in March 2019.  ​

Rory Sutherland Speaking Topics

Rory’s incredible career in advertising, marketing and branding makes him a brilliant speaker to cover these topics in a keynote.

Subjects covered include –

1. Consumer Behaviour and Trends
2. Psychology of Selling
3. Digital Marketing and Advertising
4. New Ways of Branding