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BJ Cunningham


Entrepreneur, Founder of Death Cigarettes and Keynote Speaker

BJ Cunningham is a serial entrepreneur, often best known for Death Cigarettes, and is a charismatic speaker on branding, customer loyalty, and power of provocation

BJ first venture as an entrepreneur was when he was still a teenager, and he started importing classic cars and Harley Davidsons from the USA to London. However, success was short lived when the market collapsed, and BJ lost everything.

His next move was to launch DEATH Cigarettes – positioning it as ‘the honest smoke.’ Gaining a foothold, he found himself taking on the tobacco industry and the European Court of Justice.

Known for challenging the establishment, BJ sent up an Integrated Brand Marketing agency, where he won clients such as diverse as Volkswagen, Canon, Fairline Boats, Korn Ferry and Red Devil, and successfully sold the Agency after three years, in 2001.

He and his wife then launched the highly acclaimed Georgina Goodman brand of shoes and accessories from their flagship store in the heart of Mayfair. The brand has attracted celebrity clients and seen profits grow of over 50% per annum – a fantastic achievement for an unknown designer.

BJ is a council member of Business Superbrands.


In his presentations, BJ Cunningham shows how authentic branding is vital to build and retain customer loyalty. On the stage, BJ uses the DEATH brand as a case study to illustrate the power of provocation and how to flip a conservative market.

His speaking topics include:
– The DEATH brand: the power of provocation & how to flip a conservative market
– Deepening the customer relationship
– Creating a powerful vision
– Marrying internal culture, market position, and vision
– Telling the truth


Customer Engagement


We have worked with Matthew for many years and will continue to do so. His knowledge of the Speaker Market and ability to interpret our clients requirements is quite exceptional.

He is incredibly thorough in his approach and always goes that extra mile to ensure everything is exactly as required.

I am always happy working with Matthew, he has great credibility, he is very diverse in his ability to make things happen.

Matthew Fisher and I have worked together for many number of years. I have always found Matt to be honest, good natured and willing to work hard always carefully selecting the best appearances to suit my personality and lifestyle. The work Matthew has delivered for me over the years has varied from schools, colleges, attending film premiers, guest speaking  to name a few all of which I have lots of memories and thoroughly enjoyed.