Firecracker Brand Storytelling
Jon Burkhart is best known for being an award-winning international keynote speaker, strategist and author of Newsjacking. Through his consultancy TBC Global, he helps brands rethink the way they do business, so they stand out with a more impactful story.
Over the last decade, Jon’s travelled to 26 countries, inspiring clients like Microsoft, BMW, Deloitte, Havanans and Salesforce to be more audacious. Also, he’s one of very few to speak at SXSW 10 times, and now he serves on their advisory board.
Jon has recently updated on on his 5 interactive keynote sessions that will help organisations create stand out stories -this is Firecracker Brand Storytelling.
FIRECRACKER BRAND STORYTELLING
CONSTANT CURIOSITY: TURN QUESTIONS INTO INSIGHTS Where will you look to find crackin’ stories?
Why do your customers need or want what you offer? What’s unique, unusual or useful about them? Brainstorm some firecracker questions to alight upon way more “aha moments” that lead to better stories.
MAGNETIC MEMORABILITY: KEEP YOUR KEEN FANS HOOKED
How can you build stickiness into stories?
How will you make your story stick in the minds of your ideal fans? Will you promise a secret then reveal it? To empower them, Jon will help you solve their problems in wild, unforgettable ways.
DYNAMIC DIFFERENCE: LEAD WITH EMOTION TO MAKE STORIES MATTER
Can emotions help you nail your purpose and content strategy?
What will help you tell stories that stand out from the sea of vanilla?How can a contrarian mindset help you structure stories to disrupt and delight? Once you’ve nailed how you’re different, let’s explore how your brand can use Jon’s Firecracker framework to make a difference.
REAL-TIME RELEVANCE: OWN MOMENTS OF PURE MAGIC
How will your stories shape-shift with culture?
Jon wrote the 1st ever book on this topic. How do brands engage with fans on social channels in a way that makes them feel indispensable? Can spur-of-the-moment stories be the heartbeat of your brand?
KINETIC COMMUNITY: ENERGISE YOUR LOYAL TRIBE
Can your stories unite your tattooed army?
How can you build a community willing to emblazon your logo on their bodies? Jon will help you find ways to turn fans into super-fans who are ready to defend you and your mission at all costs?
If you are interested in learning more about Jon, please email us on firstname.lastname@example.org or visit Jons webpage.