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Richard Reed


Founder of Innocent Drinks & Entrepreneurial Speaker

Richard Reed is best known as the founder of Innocent Drinks, who led their brand identity for 15 years and is a keynote speaker on branding, Entrepreneurship, and innovation.

Richard originally started the company in 1999 with friends Adam Balon and Jon Wright, after selling homemade smoothies from a market stall.
Innocent Drinks gradually became one of the largest juice and smoothie brands in Europe and in 2013, Richard and his co-founders sold their controlling stake in Innocent to Coca Cola in a deal valuing the business at over half a billion dollars.

Richard went on to start JamJar Investments with Adam and Jon; a venture capital fund that has invested in companies including Deliveroo, Graze, Propercorn and Papier.

Richard Reed also set up the Innocent Foundation in 2004 and remains a trustee. The charity invests in food security, local food poverty, breakthrough development, and emergency hunger relief around the world. He was appointed a Commander of the Order of the British Empire (CBE) at the 2016 Queen’s Birthday Honours for services to the food industry and charity.

He is the author of If I Could Tell You Just One Thing…Encounters with Remarkable People and Their Most Valuable Advice. The book was published in 2016 and is a collection of advice from some of the world’s most successful people including President Bill Clinton, Sir David Attenborough, and Stephen Fry.


As a keynote speaker, Richard’s speech topics and themes cover –

• Entrepreneurship
• Branding & Marketing
• Corporate Social Responsibility
• Customer Service
• Brand Reputation
• Creativity
• Innovation
• Leadership


Customer Engagement