Brand, Marketing Speaker & Culture Director, London 2012
Greg Nugent served as Director of Brand, Marketing and Culture for the London Olympics and Paralympics and as a speaker offers his advice on branding strategy and customer services.
Greg was responsible for building customer relationships to the look and feel of the Games. His role was to make sure that the Olympics would genuinely inspire a generation and now takes what he has learned from his experience to inspire the business world.
Having worked in political polling before games, he knew how important it was to engage with, and he and his team worked with community leaders to create an Olympics that everyone would remember. His focus was building a brand that would appeal to the masses, with no complicated jargon yet maintaining the brands’ message and purpose.
For many London 2012 would be a once in a lifetime experience and to ensure so Greg and his team had to make sure that every problem was identified in advance and what they could do to make sure every customer had a fantastic experience
In his speeches, Greg draws lessons from this once-in-a-lifetime event that apply to any business. Key messages include the importance of planning, how to develop a customer experience and to make sure to involve everyone in the challenges faced by the organisation.
Before joining LOCOG Greg was Head of Marketing at Eurostar, where he helped steer HS1 and the move to St Pancras.
Greg Nugent is invited to speak on marketing and branding but also covers subjects such as –
• Branding and Reputation
• The London Olympics – What was learnt?
• Social Media – and its role in the Olympics
• Improving Customer Services
• Marketing for today.
All involved were very impressed and very pleased with Greg’s keynote speech and he was well received by the audience. It was a very apt way to finish the day, especially as Greg had clearly made the effort to understand the nature of the business and incorporate this into the angle of his narrative.
— Production Bureau
Greg was very well received, amazing to see how he fit with our culture and how the Olympics and the dream around it is close to our challenges. Greg is a real great speaker, an informal leader and definitively aspirational. Our attendees were so glad that he was there.
— AB InBev
Just a quick email to say that Greg was great. Really inspirational and very personable. He was very down to earth and really seemed to want to help us to achieve our aims.I would definitely recommend him. I think he's got a career in motivational speaking if that's something that appeals.