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Daniel Bobroff


Future of Retail Speaker and E-commerce Speaker

Daniel Bobroff is the founder of Coded Futures, advising on the future of retail, and is a keynote speaker, technology speaker and strategist working in all areas of retail.

Daniel is a former Investment Director of the online fashion company ASOS Ventures and now works for Coded Futures, which is a creative technology advisory firm focused on the future of retail. Always innovating, Dan has grown to become one of the leading voices and speakers in the world of fashion and retail technology.

Daniel has also been at the forefront of in-game advertising in video games, which is today an eight-billion-dollar market. He helped to build Microtime, one of the leading digital advertising agency for in-game advertising.

His experience at Microtime led him to develop and lead Deibus Studios, a video games developer with studios in Europe, which created video games for the likes of Sony, Microsoft, and Nintendo.

Daniel continues to work with innovative companies and is working with some virtual reality, visual search, e-commerce, and ad-tech companies.


Daniel Bobroff is a keynote and business speaker who can tailor his speech to each audience. Some of his keynotes include

• Is Shopping Fun Anymore? – Daniel unveils a new approach that allows retailers to fight a battle they can win; to weaponise interactivity, storytelling, and gamification right at the heart of their digital strategy, whether in-store or the palm of the customer’s hand. It is time to make your digital shopping experience compelling, rewarding and even addictive.

• The Retail Power of “We” – The keynote proposes a step by step framework that retailers can either adopt fully or use to gauge their current progress. The system draws upon best practices, both internal and external, seen across thousands of challenger brands versus their incumbent competitors. Noteworthy real-world examples underscore the various teachings and are used throughout. Emerging trends are considered.

• Game Changer- The keynote focuses its learning to the challenges currently faced by retailers. It proposes a detailed roadmap that can be adopted by any CEO or senior executive to ensure that their organisation is best placed to emerge from a period of sudden change and establish itself as a leading force…a winner…a game changer.




We have worked with Matthew for many years and will continue to do so. His knowledge of the Speaker Market and ability to interpret our clients requirements is quite exceptional.

He is incredibly thorough in his approach and always goes that extra mile to ensure everything is exactly as required.

I am always happy working with Matthew, he has great credibility, he is very diverse in his ability to make things happen.

Matthew Fisher and I have worked together for many number of years. I have always found Matt to be honest, good natured and willing to work hard always carefully selecting the best appearances to suit my personality and lifestyle. The work Matthew has delivered for me over the years has varied from schools, colleges, attending film premiers, guest speaking  to name a few all of which I have lots of memories and thoroughly enjoyed.