October 2020 Book of the Month
ABOUT THE BOOK
The time has come when breaking the rules is the right thing to do.
Faced with chaotic leadership, growing inequality business disruption, and an impending climate crisis, Sam Conniff 2018 bestseller “Be More Pirate” was the rallying cry so many needed to hear. Now he has handed the mic to the thousands of people who have turned the book into a movement.
Enter the real-life pirates.
From healthcare to education to big business, mutiny in Manchester to the climate pirates of the Caribbean, “How to: Be More Pirate” captures their applied wisdom. Packed with relatable examples and practical, applicable tactics, it is a blueprint for causing good trouble.
The only certainty is uncertainty, it’s how we respond that matters, now is the time for Pirates.
“I’m convinced that for every person who reads and acts on this book the world will become that little bit better for all of us” – Sarah Ellis – author of Sunday Times Bestseller – “The Squiggly Career” and co-founder of the podcast “Amazing If”
About the authors
Sam Conniff Allende has always been an advocate of business as unusual, operating at the intersection of brands, policy, and social innovation to create positive change in the world.
His NGO in Youth Development grew from London To Lagos providing hundreds of thousands of young people across the UK and Africa with Digital Skills. The TV show he produced was the world’s first multi-platform interactive drama, engaging millions of young people into important social debates.
The aspect of the 2012 London Games he ran was the largest youth program of its kind in a generation giving young people access to underused space all across the country. The book he wrote after stepping back from being CEO became an international bestseller and launched a global movement of Pirates, rewriting the rules of life, society, and work.
And, as a consultant, Sam currently advises Mercedes, Red Bull, Tate & Lyle, and Rolex on sustainability, accountability, and what he calls Professional Rule Breaking.
Alex Barker is a speaker, facilitator, writer, and community builder. And a Pirate. Working alongside her co-author of Be More Pirate, Alex leads their global Be More Pirate network.
Using the most interesting and inspiring stories from the community, Alex helps organisations to think differently, change their culture, and challenge the way things are usually done.